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Schema Markup Generator

Pick a schema type, fill the form, get paste-ready JSON-LD. Built for AI search visibility: every type includes a callout on how ChatGPT, Claude, and Perplexity actually use this markup, not just generic SEO advice.

For brick-and-mortar or location-based businesses. The single most important schema for any business serving a specific area: what AI assistants use to name you when someone asks for the best [your service] in [your city].

Pick the most specific match. More specific subtypes outrank the generic 'LocalBusiness' in AI relevance scoring.

Prefer E.164 format (+1-AAA-BBB-CCCC). Google's docs recommend it for international assistant compatibility. '704-502-5545' works too, but the prefixed form is more portable.

Boosts 'near me' AI queries and Maps integration. Find yours on Google Maps: right-click your business pin → click the lat,lng numbers at the top to copy. First number = latitude.

Second number from the lat,lng pair on Google Maps.

Use $ to $$$$ notation (Google's expected format).

One per line. Use 2-letter day codes (Mo Tu We Th Fr Sa Su) or ranges (Mo-Fr), then 24-hour times.

One city or region per line.

One URL per line. Helps AI assistants disambiguate your business from similarly-named ones.

Your JSON-LD
// fill in the form to generate your schema
Why this matters for AI ingestion

When a buyer asks ChatGPT, Claude, or Perplexity 'best [your category] in [city]', LLMs lean heavily on LocalBusiness schema to confidently name companies. Without it, your site reads as ambiguous text rather than a structured business record, and you get skipped in favor of competitors who have it.

How to install this on your site

Paste the full <script> block above into the <head> of the page it describes. Most CMSs have a "head injection" or "custom code" field for this: WordPress (Yoast/Rank Math), Webflow (site settings), Shopify (theme.liquid), Squarespace (Code Injection), Wix (Custom Code).

Validate it. Paste your live URL (or the JSON-LD itself) into the Schema.org Validator. It works for every schema type and reports errors / warnings clearly. This is the right tool for LocalBusiness and Organization schemas.

For rich-snippet types only (FAQ, Product, Article, HowTo, Recipe, Event, Review), you can also test with Google's Rich Results Test to preview how the rich snippet renders in SERPs. Heads up: Rich Results Test reports "No items detected" for LocalBusiness and Organization schemas. That's because those types feed Knowledge Panel, Maps, and AI assistants rather than SERP rich snippets. It's not a validation failure; use Schema.org Validator for those.
Want this done across your whole site?

Get the full AI Search Readiness Audit

The schema generator handles one page. The audit finds every page on your site that's missing schema, tells you exactly which type each one needs, and gives you the JSON-LD pre-filled with your data.

The free score needs no account: your technical readiness number in seconds, plus, if you want it, one real buyer-intent query put live to ChatGPT, Claude, Gemini and Perplexity, so you can read their actual answers and see whether you get named. The full audit runs five queries across all four surfaces, shows which competitors get named in your place and which sites the assistants built those answers from, checks what they get wrong about your confirmed business facts (hours, phone, address), and hands you every fix paste-ready. $49, one-time founding price.

Start with your free score →

FAQ

Frequently asked questions

Schema markup is structured data (a standardized vocabulary from Schema.org) that describes your business, content, and pages to machines. JSON-LD is the format Google recommends: a small block of code you add to a page that states facts like your business name, address, services, and FAQs in a way search engines and AI assistants can read unambiguously.

Yes. AI assistants and Google's AI Overviews extract facts more reliably when they're stated in structured data rather than buried in page copy. Schema doesn't guarantee a citation, but it removes ambiguity about who you are and what you do, which makes a model far more likely to name you confidently instead of hedging.

LocalBusiness (or a specific subtype), Organization, Service, FAQPage, and Review / AggregateRating cover most needs. This generator produces paste-ready JSON-LD for the most impactful types, and each one includes a note on how AI assistants actually use it.

Inside a <script type="application/ld+json"> tag, typically in the <head> of the page it describes (placing it in the body also works). Add Organization schema to your home page, LocalBusiness to your contact or location page, and FAQPage to pages with question-and-answer content.

It produces paste-ready JSON-LD for the highest-impact types: LocalBusiness, Organization, Service, and FAQPage, so it doubles as a local business schema generator, organization schema generator, and FAQ schema generator. Each type includes a note on how AI assistants actually use it. For a deeper walkthrough (with paste-ready JSON-LD for each), see the 5 schema types every service business should have.

Honestly: this one covers four types, not thirteen. If you need Product, Recipe, or Event markup, TechnicalSEO.com's generator is the better pick; this one is built for the AI-search use case specifically. We wrote a no-affiliate review of the free schema markup generators that compares every option side by side, this one's limitations included.

This tool handles one page at a time. The AI Search Readiness Audit finds every page missing schema, tells you which type each one needs, and returns the JSON-LD pre-filled with your data. You can also run the Entity & Knowledge Graph Check to generate Organization schema specifically.

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