Web Design & Development
Website rebuilds that
get you found & convert.
Custom-designed, custom-built sites that are fast, structured, and ready for both Google and AI search. Two ways to get there — a modern-stack rebuild, or a custom WordPress build on the platform your team already knows.
Two ways to get there
Pick the foundation that fits your team
Most slow WordPress sites aren't slow because of WordPress — they're slow because of a bloated off-the-shelf theme and a stack of plugins. We build both modern-stack sites and custom WordPress, so you get a genuinely custom, fast, AI-ready site either way — without giving up the platform your team knows.
Custom WordPress build
Stay on WordPress — rebuilt right
A custom-coded theme, minimal plugins, and a real performance pass — so you get a genuinely custom, fast site without retraining your team or migrating your content. The WordPress you know, engineered the way it should have been built.
- ✓ Custom theme, hand-coded — no page-builder bloat
- ✓ Lean plugin footprint + speed tuning
- ✓ Keep the editor your team already uses
Modern-stack rebuild
The fastest possible foundation
Built on Astro or Next.js with a headless CMS — sub-second loads, 95+ PageSpeed, and clean structured HTML that Google and AI search read effortlessly. For when you're ready to leave your current platform behind for good.
- ✓ Astro / Next.js + headless CMS (Sanity)
- ✓ Top-end speed and Core Web Vitals
- ✓ Structured data engineered in from day one
Built right, from the foundation up
A site engineered to load fast, rank on Google, get cited by AI, and stay easy for your team to manage.
Custom WordPress
Prefer to stay on WordPress? A custom-coded theme on the platform your team already knows — minimal plugins, real performance tuning, and clean markup, without the off-the-shelf bloat that slows most sites down.
Next.js
Server-rendered pages that load instantly, rank on Google, and scale with your business — from marketing sites to e-commerce and client portals.
Astro
Ultra-light marketing sites, landing pages, and blogs that load instantly and score 95+ on Google PageSpeed from day one.
Headless CMS
Update pages and publish posts through a clean, modern dashboard (Sanity) — no developer needed, and no plugin sprawl to maintain.
Execution
How We Work
A structured process from first conversation to launch — whether you're starting fresh or migrating from WordPress. No surprises, no downtime.
Discovery
We learn your business, audit your current site, and define goals — pages, SEO baselines, content structure, and what success looks like for you.
Design
We design your new site — layout, branding, user experience — and choose the right technology based on what your business actually needs.
Build
We develop your site, set up your CMS, migrate content, and handle all the technical details — SEO redirects, structured data, performance optimization.
Launch & Grow
Go live with zero downtime. Then ongoing support, SEO monitoring, and performance optimization to keep your site ranking and converting.
Portfolio
Our Work
A portfolio of AI-search-ready websites — server-rendered, schema-marked, and built for the way modern crawlers actually read content.
All Clean Home
Eco-Friendly Cleaning Service
Full brand and web presence launch for Charlotte's trusted eco-friendly cleaning service. Rebuilt a slow, aging site into a fast, SEO-optimized Astro build that ranks on page one for local search.
It's an Art Party
Event Platform & Booking System
Rebuilt on Next.js with a full redesign. Built a business directory with Clerk auth, Stripe subscriptions, and a CMS-driven blog. Organic traffic grew 3x within 90 days.
Scale Visibility
Web Design Agency Site
Our own agency site, built to practice what we preach. High-performance Astro build with dark/light theming, scroll animations, and case studies showcasing real PageSpeed data.
10XInbox
Email Productivity Analytics Dashboard
A marketing site for an email analytics SaaS product. Clean, conversion-focused design with feature breakdowns, pricing tables, and a Gmail integration flow.
Case Studies
Before & After
Full-page comparisons from real client projects. Hover the screenshots to scroll through each design.
All Clean Home
Eco-friendly cleaning service in Charlotte, NC. Rebuilt a slow, aging site into a fast, SEO-optimized Astro build.
Data from Google PageSpeed Insights, desktop audit refreshed May 14, 2026. WordPress site on Cloudways hosting, Astro site on Vercel. Mobile post-launch optimization (May 2026): PSI 73 → 98, LCP 4.8s → 1.4s — confirmed 'Good' on Google Core Web Vitals.
It's an Art Party
Kids' painting party business. Rebuilt on Next.js — custom provider directory and booking flow, with dramatic page load improvements measured on real PSI runs.
Data from Google PageSpeed Insights, desktop audit — April 8, 2026. WordPress site on Cloudways hosting, Next.js site on Vercel.
Scale Visibility
Our own agency site. Rebuilt from a generic WordPress theme into a high-performance Astro site with dark/light theming.
Data from Google PageSpeed Insights, desktop audit — April 7, 2026. WordPress site on Cloudways hosting, Astro site on Vercel.
The stacks we build on
The Studio
We design and build custom websites — in-house, end to end.
From first wireframe to launch, your site is designed, built, and optimized by one developer — not passed between account managers, designers, and offshore teams.
Scale Visibility is a web design and development studio led by Josh — every site is custom-designed and custom-built in-house, whether on a modern stack or a custom WordPress build, engineered to load fast and rank well.
Josh handles the whole build end to end — design, front-end and back-end development, and CMS or theme setup — so there are no handoffs and nothing gets lost between teams.
A slow site is rarely the platform's fault — it's a bloated theme and plugin sprawl. We build a foundation that's fast, structured, and easy for your team to manage — custom-coded to perform for years, whether that's a modern-stack rebuild or a lean custom WordPress site.
Design + Build
From wireframes and branding to front-end and back-end development — your whole site, designed and built in one place.
Built for Speed
A lean custom WordPress build, Next.js, or Astro — fast, server-rendered, and free of the plugin bloat that slows most sites down.
Work Direct, In-House
No account managers, no outsourced freelancers — the developer designing and building your site is the one you talk to.
FAQ
Common questions
How long does a website rebuild take?
Most builds run 6–12 weeks depending on scope — roughly 25–40% faster than industry-standard timelines, thanks to a modern stack and a focused, phase-based process.
Do I have to leave WordPress?
No. We build custom WordPress too — a custom-coded theme with minimal plugins and a real performance pass, so you get a faster, more custom site without leaving the platform your team knows. If you'd rather move to the fastest possible foundation, the modern-stack rebuild (Astro or Next.js) is the other path — a quick audit tells us which fits your site.
Will I be able to edit the site myself?
Yes, either way. On a modern-stack build you get Sanity, a clean headless CMS your team is trained on; on a custom WordPress build you keep the WordPress editor you already use — both let you update content and publish posts without a developer.
How much does a rebuild cost?
Every project is scoped to your goals and the number of pages involved, so pricing is tailored. Book a call and we'll give you an accurate quote after a short discovery.
What about SEO and AI search?
Technical SEO and AI-readability — schema, clean structure, server-rendered HTML, and Core Web Vitals — are engineered into every build, not bolted on afterward. That's what gets you ranked on Google and cited by AI assistants.
Who actually builds my site?
Josh builds every site in-house — design, development, and optimization. No outsourcing and no handoffs between teams.
Ready for a website
that works?
Tell us about your business and we'll scope a build tailored to your goals — and tell you honestly whether you need a full rebuild or just a tune-up. Free consultation.
Prefer to start smaller? Get a free AI visibility audit →