Web Design & Development
Website rebuilds that
search engines and AI tools understand.
Custom-designed, custom-built sites that are fast, structured, and ready for both Google and AI search. Two ways to get there: a modern-stack rebuild, or a custom WordPress build on the platform your team already knows.
Two ways to get there
Pick the foundation that fits your team
Most slow WordPress sites aren't slow because of WordPress. They're slow because of a bloated off-the-shelf theme and a stack of plugins. Josh builds both modern-stack sites and custom WordPress, so you get a genuinely custom, fast, AI-ready site either way, without giving up the platform your team knows.
Custom WordPress build
Stay on WordPress, rebuilt right
A custom-coded theme, minimal plugins, and a real performance pass, so you get a genuinely custom, fast site without retraining your team or migrating your content. The WordPress you know, engineered the way it should have been built.
- ✓ Custom theme, hand-coded, with no page-builder bloat
- ✓ Lean plugin footprint + speed tuning
- ✓ Keep the editor your team already uses
Modern-stack rebuild
The fastest possible foundation
Built on Astro or Next.js with a headless CMS: sub-second loads, 95+ PageSpeed, and clean structured HTML that Google and AI search read effortlessly. For when you're ready to leave your current platform behind for good.
- ✓ Astro / Next.js + headless CMS (Storyblok)
- ✓ Top-end speed and Core Web Vitals
- ✓ Structured data engineered in from day one
Built right, from the foundation up
A site engineered to load fast, rank on Google, get cited by AI, and stay easy for your team to manage.
Custom WordPress
Prefer to stay on WordPress? A custom-coded theme on the platform your team already knows: minimal plugins, real performance tuning, and clean markup, without the off-the-shelf bloat that slows most sites down.
Next.js
Server-rendered pages that load instantly, rank on Google, and scale with your business, from marketing sites to e-commerce and client portals.
Astro
Ultra-light marketing sites, landing pages, and blogs: static HTML with almost no JavaScript, so pages load instantly and Core Web Vitals start from a strong base.
Headless CMS
Update pages and publish posts through a clean, modern dashboard (Storyblok). No developer needed, and no plugin sprawl to maintain.
Execution
How We Work
A structured process from first conversation to launch, whether you're starting fresh or migrating from WordPress. No surprises, no downtime.
Discovery
We learn your business, audit your current site, and define goals: pages, SEO baselines, content structure, and what success looks like for you.
Design
We design your new site (layout, branding, user experience) and choose the right technology based on what your business actually needs.
Build
We develop your site, set up your CMS, migrate content, and handle all the technical details: SEO redirects, structured data, performance optimization.
Launch & Grow
Go live with zero downtime. Then optional ongoing support: performance monitoring, platform upkeep, and technical improvements as your business changes.
Portfolio
Our Work
A portfolio of AI-search-ready websites: server-rendered, schema-marked, and built for the way modern crawlers actually read content.
All Clean Home
Eco-Friendly Cleaning Service
Full brand and web presence launch for Charlotte's trusted eco-friendly cleaning service. Rebuilt a slow, aging site into a fast, SEO-optimized Astro build.
It's an Art Party
Event Platform & Booking System
Rebuilt on Next.js with a full redesign. Built a business directory with Clerk auth, Stripe subscriptions, and a CMS-driven blog.
TrueTourney
Youth Sports Tournament Directory
A directory of youth baseball and softball tournaments across six states. Server-rendered on Next.js with structured data, a sitemap, and llms.txt built in, so every listing page is fast and readable by Google and AI search.
Scale Visibility
Practice site
Scale Visibility's own site, built the way Josh builds client sites. High-performance Astro build with dark/light theming, scroll animations, and case studies showcasing real PageSpeed data.
10XInbox
Email Productivity Analytics Dashboard
A marketing site for an email analytics SaaS product. Clean, conversion-focused design with feature breakdowns, pricing tables, and a Gmail integration flow.
Case Studies
Before & After
Full-page comparisons from real client projects. Hover the screenshots to scroll through each design.
All Clean Home
Eco-friendly cleaning service in Charlotte, NC. Rebuilt a slow, aging site into a fast, SEO-optimized Astro build.
Data from Google PageSpeed Insights, mobile audit, October 1, 2026, median of four runs per site. WordPress site on Cloudways hosting, Astro site on Vercel. SEO scores are left out because Cloudways blocks indexing on the WordPress test address.
It's an Art Party
Kids' painting party business. Rebuilt on Next.js: custom provider directory and booking flow, with dramatic page load improvements measured on real PSI runs.
Data from Google PageSpeed Insights, desktop audit, April 8, 2026. WordPress site on Cloudways hosting, Next.js site on Vercel. SEO scores are left out because Cloudways blocks indexing on its test addresses, which caps the WordPress score.
Scale Visibility
Scale Visibility's own site. Rebuilt from a generic WordPress theme into a high-performance Astro site with dark/light theming.
Data from Google PageSpeed Insights, mobile audit, October 1, 2026, median of four runs per site. WordPress site on Cloudways hosting, Astro site on Vercel. WordPress figures are from its uncached page. SEO scores are left out because Cloudways blocks indexing on the WordPress test address.
The stacks we build on
Who builds it
Josh designs and builds every site himself, end to end.
From first wireframe to launch, your site is designed, built, and optimized by one developer, not passed between account managers, designers, and offshore teams.
Scale Visibility is Josh Winningham's web and product development practice. Every site is custom-designed and custom-built by him, whether on a modern stack or a custom WordPress build, engineered to load fast and to be read by Google and AI search.
Josh handles the whole build end to end (design, front-end and back-end development, and CMS or theme setup), so there are no handoffs and nothing gets lost between teams.
A slow site is rarely the platform's fault: it's a bloated theme and plugin sprawl. Josh builds a foundation that's fast, structured, and easy for your team to manage, custom-coded to perform for years, whether that's a modern-stack rebuild or a lean custom WordPress site.
Design + Build
From wireframes and branding to front-end and back-end development: your whole site, designed and built in one place.
Built for Speed
A lean custom WordPress build, Next.js, or Astro: fast, server-rendered, and free of the plugin bloat that slows most sites down.
Work Direct, In-House
No account managers, no outsourced freelancers: the developer designing and building your site is the one you talk to.
FAQ
Common questions
How long does a website rebuild take?
Most builds run 6–12 weeks depending on scope. That's roughly 25–40% faster than industry-standard timelines, thanks to a modern stack and a focused, phase-based process.
Do I have to leave WordPress?
No. We build custom WordPress too: a custom-coded theme with minimal plugins and a real performance pass, so you get a faster, more custom site without leaving the platform your team knows. If you'd rather move to the fastest possible foundation, the modern-stack rebuild (Astro or Next.js) is the other path. An initial site review helps us work out which approach fits.
Will I be able to edit the site myself?
Yes, either way. On a modern-stack build you get Storyblok, a visual headless CMS your team is trained on; on a custom WordPress build you keep the WordPress editor you already use. Both let you update content and publish posts without a developer.
How much does a rebuild cost?
Every project is scoped to your goals and the number of pages involved, so pricing is tailored. Send your site through the talk page and Josh will reply with times to talk, then an accurate quote after a short discovery.
What about SEO and AI search?
Technical SEO and AI-readability (schema, clean structure, server-rendered HTML, and Core Web Vitals) are engineered into every build, not bolted on afterward. That's the structural foundation Google and AI assistants need to read, index, and cite your site.
What happens after launch?
The AI visibility service starts at launch as a monthly scope: technical SEO on the new site, your business profiles and listings, mentions on other sites, and content, with a monthly report of what Google and AI assistants say about the business. It is quoted in writing alongside the build, so you see both parts before you commit.
Who actually builds my site?
Josh builds every site in-house: design, development, and optimization. No outsourcing and no handoffs between teams.
Do you work with businesses in the Phoenix area?
Yes. Josh is based in the Phoenix metro, and the work runs for companies anywhere in the US. For a local company, see <a href="/web-design-scottsdale/">web design in Scottsdale</a> for the rebuild and <a href="/ai-seo-phoenix/">AI SEO in Phoenix</a> for the service that starts at launch.
Ready for a website
that works?
Tell Josh about your business and he'll scope a build tailored to your goals, and tell you honestly whether you need a full rebuild or whether the AI visibility service can start on the site you have. Free consultation.
Prefer to start smaller? Get your free AI visibility score →