Scottsdale web design that
ranks higher and converts.

Most projects fall in the $15,000–$35,000 range for a full custom build. But here's the real comparison: a $3K–$5K WordPress template costs $15K–$28K over three years when you add maintenance, security, plugin renewals, and the inevitable rebuild. Our sites are built once and last for years, with dramatically better performance throughout. The investment represents less than 0.4% of annual revenue for a $5M business — but can drive a 20–50% improvement in conversions.

No. We handle proper 301 redirect mapping for every URL, preserve your existing content structure, and set up Google Search Console to monitor the transition. Most clients see rankings improve after migration because the new site loads faster, has better technical SEO, and passes Core Web Vitals — all factors Google uses for ranking.

Yes. You get a clean, intuitive editor — a headless CMS that works like a Google Doc, or the WordPress editor your team already knows if we build on WordPress. Either way you update text, swap images, and publish new pages without code or a developer for everyday changes.

Two options, depending on what fits your team. A modern stack (Astro or Next.js with a headless CMS) for the fastest possible site, or a lean custom WordPress build — a hand-coded theme with minimal plugins — if you'd rather stay on the editor you already use. The difference either way is the bloat: a typical WordPress site passes Google's Core Web Vitals on mobile less than half the time, while our recent rebuilds score 88 or higher on mobile PageSpeed, because we strip away everything your site doesn't need.

Three protections are built in. First, everything is built with industry-standard open-source tools used by companies like Nike, Shopify, and Figma — any qualified developer can step in. Second, every project includes comprehensive documentation and clean code repositories. Third, I maintain a network of vetted senior developers for emergencies. The real risk is at traditional agencies, where key developers leave and take institutional knowledge with them — and with proprietary WordPress setups, that turnover creates even bigger problems.

Yes — we build custom WordPress when it's the right fit: a hand-coded theme with minimal plugins, so your team keeps the editor it knows. The problem was never WordPress itself; it's the typical setup — an off-the-shelf theme plus a stack of plugins. 91% of the 11,334 WordPress vulnerabilities found in 2025 were in plugins (Patchstack), and only about 44% of WordPress sites passed Core Web Vitals on mobile in late 2025 (HTTP Archive). We build lean, so you get WordPress's familiarity without the bloat that slows it down. Prefer to leave WordPress entirely? A modern stack (Astro or Next.js) is the other path.

The AI visibility service starts at launch as a monthly scope: technical SEO on the new site, your business profiles and listings, mentions on other sites, and content, with a monthly report of what Google and AI assistants say about the business. It is quoted in writing alongside the build, so you see both parts before you commit.