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Entity & Knowledge Graph Audit

AI assistants name businesses they can disambiguate and trust — distinct entities in the knowledge graph, not the sites with the most keywords. Score your entity signals, then generate the Organization schema (sameAs authority links, knowsAbout topical authority, founder and founding date) that turns your business into a well-defined node a model can confidently cite.

Step 1 · Audit your entity signals

Check the signals you actually have today. AI assistants name entities they can disambiguate and trust — not the businesses with the most keywords. This scores how clearly you exist in the knowledge graph they reason over, and what to fix.

0/8
Weak entity

Weak entity. AI assistants have little to go on — you're easy to skip, mis-summarize, or confuse with a similarly-named business. The fixes below are high-leverage.

Step 2 · Build your entity schema

Generate the Organization markup that makes you a well-defined node in the knowledge graph — the sameAs authority links and knowsAbout topical signals that a basic Organization snippet leaves out. Need plain LocalBusiness or FAQ markup instead? Use the Schema Generator.

A commonly used variant — one-word version, abbreviation, or legal name.

One URL per line. The disambiguation backbone — favour high-authority nodes: LinkedIn company page, Wikipedia, Wikidata, Crunchbase, your verified Google Business Profile, then major socials.

One topic per line, 3–6 is plenty. This is the explicit topical signal AI uses to associate your entity with the questions buyers ask.

One city or region per line (optional — leave blank if national or online-only).

YYYY or YYYY-MM-DD.

Your entity JSON-LD
// add your business name to generate the entity schema
Why this matters for AI

Search keywords answer "what is this page about." Entities answer "who is this, and can I trust them." When a buyer asks an assistant for the best provider in your category, the model reasons over entities it can pin down — ones with consistent identity, authoritative cross-references (sameAs), and a clear topical association (knowsAbout). A site with strong entity signals gets named with confidence; a fuzzy one gets hedged around or replaced by a competitor the model is surer of.

How to install + verify this

Paste the full <script> block into the <head> of your site — ideally site-wide (the Organization entity describes the whole business, not one page). Most CMSs have a head-injection field: WordPress (Yoast / Rank Math), Webflow (site settings), Shopify (theme.liquid), Squarespace (Code Injection), Wix (Custom Code).

Validate it at the Schema.org Validator. Organization schema feeds Knowledge Panels and AI assistants rather than SERP rich snippets, so Google's Rich Results Test may report "no items detected" — that's expected, not an error.
Entity signals are one layer — is your whole site AI-ready?

Get a free AI Search Readiness Audit

Entity clarity gets you trusted; the full audit also covers JS rendering, schema coverage, llms.txt, crawler access, SSR vs CSR, and how ChatGPT / Claude / Perplexity actually cite your business compared to competitors. 48-hour turnaround. No signup. No sales pitch.

Request your free audit →

FAQ

Frequently asked questions

An entity is a distinct, well-defined thing — a specific business, person, or place — that search engines and AI assistants can recognize and tell apart from similar ones. Being a clear entity, rather than just a website with keywords, is what lets a model confidently name you when someone asks for a recommendation instead of hedging or naming a competitor.

They favor businesses they can disambiguate and trust: clearly defined entities with consistent information across the web, authoritative references (listings, profiles, and citations), and topical signals that tie you to what you do. Keyword volume matters far less than entity clarity and trust.

sameAs is a list of authoritative URLs that confirm your identity — your LinkedIn, Crunchbase, and other profiles — which helps a model verify you're a real, consistent entity. knowsAbout declares the topics your business has authority in. Together they turn your Organization schema into a strong entity signal.

Publish consistent business information everywhere, earn references from authoritative sources, and mark up your site with complete Organization schema including sameAs and knowsAbout. The audit above scores your current entity signals and generates that schema; the Schema Markup Generator covers other page types.

It's a major factor, but AI assistants also need to physically read your content and find supporting structured data. A free AI Search Readiness Audit covers entity signals plus rendering, schema coverage, and crawler access — and the AI Visibility Check shows whether AI assistants name you today.

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